Industry plays a key role in developing standards that add value, increase productivity and expand their opportunities. Products and services that are built based on standards reach wider audiences and increase your return on investment. Each project can be sponsored at a variety of levels, from platinum to bronze. Sponsors can set priorities and direct development by sitting on the project steering committee. They also receive recognition on the PPDM website and in various publications related to each project. Industry sponsored projects are initiated to create specific products or methodologies other than the PPDM Relational Data Model. Projects are sponsored by Industry and directed by a steering committee nominated from the sponsor companies.